Money Grab/Sell Trump products from the White House
Melania Trump’s NFT and collectibles income jumps 28x to $6M
The first lady’s 2025 financial disclosure reported more than $6 million from NFT and digital-collectible sales, up from $216,710 the prior year. The filing does not say which collections, buyers or platforms produced the money. The figure is separate from $10.7 million from an Amazon MGM documentary and $521,161 from her memoir.
What happened
The president’s 2025 annual financial disclosure, released by the Office of Government Ethics on June 30, 2026, lists spouse income for Melania Trump of more than $6 million from the sale of NFTs and other collectibles. The prior year’s filing showed $216,710.74 from the same business, so the increase is roughly 28-fold.
The filing does not identify which collections drove the increase, who bought them or which platforms processed the sales. Melania Trump has launched NFT series since December 2021, starting with Melania’s Vision at $150 each. A 2022 auction of her Head of State NFT for $180,000 was traced by Bloomberg to a wallet apparently her own.
The NFT income is separate from a $10.7 million licensing fee from Amazon MGM Studios for the documentary Melania and $521,161 from Skyhorse Publishing for her memoir, bringing her 2025 earnings to about $17 million. Senator Elizabeth Warren and Rep. Hank Johnson have asked whether the Amazon deal was part of a pay-to-play arrangement, which Amazon denies. The record counts the $6 million in the family’s 2025 cash.
Who benefited
Melania Trump’s digital-collectibles business produced more than $6 million while she held the office of first lady, 28 times what it made the year before. Her Amazon and book deals brought the year’s total to about $17 million.
Who wanted something
The NFT buyers are not identified; the filing does not say who they were or which platforms handled the sales. The record therefore cannot show whether any had business before the government. Amazon, which paid $40 million for the documentary and has antitrust, procurement and tariff matters before the administration, is the named counterparty for the larger sum.
Who lost out
No public money was involved. The gap is in disclosure: $6 million flowed to the first lady from buyers the filing does not name, in a market where the family’s own earlier NFT sales were traced to its own wallets.
Why it matters
A first lady’s side business grew 28-fold in a year with no public account of who was paying. NFTs are a ready channel for anyone who wants to send money to the first family anonymously. The disclosure rules do not require her to name the buyers. The income is counted in the family’s 2025 cash.
Sources FortuneVarietyTheWrapOffice of Government Ethics (primary)