Money Grab/Sell Trump products from the White House
Trump launches the $TRUMP meme coin
On January 17, 2025, three days before his inauguration, Trump launched the $TRUMP meme coin on the Solana blockchain. Trump Organization affiliates CIC Digital and Fight Fight Fight LLC hold about 80% of the token supply and collect a fee on each trade.
What happened
On January 17, 2025, three days before he was sworn in, Trump launched the $TRUMP meme coin on the Solana blockchain and promoted it on X and Truth Social. Two Trump Organization affiliates, CIC Digital and Fight Fight Fight LLC, hold about 80% of the token supply. They collect a fee each time the token trades.
The coin hit a multi-billion-dollar market value within hours and peaked at $75.35 on January 19, 2025. The token has since fallen about 97% from its peak, and Trump promoted it himself on X and Truth Social.
Trump’s 2025 financial disclosure, released June 30, 2026, reported just over $635 million from the coin. It came almost entirely as royalties under a licensing agreement between CIC Digital and an entity called Celebration Coins. Blockchain analytics firm Nansen found that about 66% of the 1.48 million wallets that bought the coin had lost money by the end of June 2026. Fewer than 500,000 wallets, mostly early buyers, made about $4 billion.
Who benefited
Trump, through CIC Digital and Fight Fight Fight LLC, holds about 80% of the supply and earns a fee on every trade whether the price rises or falls. His own disclosure put the 2025 take at just over $635 million.
Who wanted something
The record names no single counterparty. Buyers were traders around the world, including foreign nationals, who could put money in the president’s pocket by trading a token that carries his name. The identities of the largest buyers and of Celebration Coins are not public.
Who lost out
Nansen found that 988,905 wallets, about two-thirds of all buyers, lost a combined $3.81 billion by June 2026. The token had fallen about 97% from its peak. The Trump-linked entities were paid on each trade regardless of price.
Why it matters
Anyone in the world can send money to a sitting president by buying a token tied to his name, and the payments are largely untraceable. The coin put $635 million on the president’s own financial disclosure in his first year in office, while most of the people who bought it lost money.
Sources DecryptFortuneMediaiteThe Next WebU.S. Office of Government Ethics (primary)