Grand Theft America

Money Grab/Sell Trump products from the White House

Trump sneakers and fragrances license pays $67,634 in 2025

Trump’s 2025 disclosure listed $67,634 in royalties from a license covering Trump-branded sneakers and fragrances, including the Victory 45-47 cologne and perfume. The disclosure said the line had been inadvertently left off a prior filing. In 2024 the same category made $2.5 million.

Date
The take
$68K
Who
Donald Trump
Status
Counted in the family's cash

What happened

Trump’s financial disclosure for 2025, released by the Office of Government Ethics on June 30, 2026, listed $67,634 in royalty income from a sneaker and fragrance license. The products are sold through 45Footwear LLC, including a cologne and perfume called Victory 45-47 after his two terms as the 45th and 47th president.

The filing marked the entry “inadvertently omitted” from his prior report. It acknowledged the same for other licensing agreements, including Trump-branded watches, and recorded late-filing fees for transactions that had not been disclosed on time. The disclosure covering 2024 had reported $2.5 million from the same category, so the 2025 figure is a small fraction of the prior year’s.

Who benefited

Trump collects the $67,634 in royalties through licensing entities owned by his revocable trust. 45Footwear LLC sells sneakers and fragrances on the strength of a sitting president’s name and likeness.

Who wanted something

The record names no licensee with business before the government. 45Footwear LLC is a merchandise company, and the people who wanted something were customers who bought sneakers and Victory 45-47 fragrances under the president’s name.

Who lost out

No public money is involved in the $67,634. The disclosure itself was incomplete until corrected: this income and other licensing lines had been left off a prior filing, and late fees were paid.

Why it matters

The sum is small next to the rest of this record, but a sitting president continues to profit from merchandise sold on his name and likeness. The public learns of it once a year, and in this case only after an earlier omission was corrected.

Sources CNBCJURISTU.S. Office of Government Ethics (via CNBC) (primary)