Money Grab/Sell Trump products from the White House
Trump Watches royalties hit $4.7M in 2025 disclosure
Trump’s 2025 financial disclosure reported $4.7 million in royalties from Trump Watches, a line that includes a $100,000 Tourbillon model. The payments come from The Best Watches on Earth LLC, which the disclosure says Trump does not own or operate.
What happened
Trump Watches launched in September 2024, selling timepieces under the president’s name and likeness. The top model, the Tourbillon, is priced at $100,000. The seller is The Best Watches on Earth LLC. Trump’s disclosure covering 2024 reported $2.8 million in royalties from the line.
His disclosure for 2025, released by the Office of Government Ethics on June 30, 2026, reported $4.7 million. The filing states that Trump does not own or operate the company; it pays him for the use of his name. The disclosure does not identify the owners of The Best Watches on Earth LLC or the royalty rate.
Gold Trump watches were handed to top holders of his memecoin at the May 2025 dinner at his Virginia club. The watches are marketed in part on his political brand. The $4.7 million is one of several merchandise lines, alongside guitars, sneakers, Bibles and fragrances, on a filing that reported about $2.2 billion in total income.
Who benefited
Trump was paid $4.7 million in a single year for the use of his name on watches he neither makes nor sells, after $2.8 million the year before. The royalties are his personal income.
Who wanted something
The Best Watches on Earth LLC, whose owners are not named in the record, pays royalties for the right to sell watches as Trump’s and to market them on his presidency. The record does not say it had any business before the government.
Who lost out
No public money is in this record. The buyers paid up to $100,000 for a watch; the president took a cut of each sale. The only public accounting of the arrangement is one line in an annual filing, and the identity of the company paying him is a Delaware LLC.
Why it matters
A company whose owners are not public paid the sitting president $4.7 million for his name, and the figure rose two-thirds in his first year back in office. The disclosure that revealed it is filed once a year. The record infers nothing about sales; it records what he was paid.
Sources ABC NewsNBC NewsOffice of Government Ethics (via CNBC) (primary)