Money Grab/Sell Trump products from the White House
World Liberty sells 5.9B WLFI tokens privately, about $660M to the Trump family
Bloomberg reported on April 30, 2026 that World Liberty Financial had sold an additional 5.9 billion WLFI tokens to accredited investors in private placements worth hundreds of millions of dollars, on top of the roughly $550 million raised in its public presales, and estimated the undisclosed sales added about $660 million to the Trump family’s wealth.
What happened
World Liberty Financial raised about $550 million selling WLFI tokens to the public in 2024 and 2025. Bloomberg reported on April 30, 2026 that, separately and without announcement, the company had sold another 5.9 billion tokens to accredited investors in private deals, and estimated that these sales added about $660 million to the Trump family’s wealth.
The project’s published terms send 75% of token-sale proceeds, after reserves and costs, to DT Marks DEFI LLC, the entity owned by Trump and his family. The company declined to identify the buyers or the prices.
People who bought in the public presale, some at $0.05 a token, were allowed to sell only a fifth of their holdings. The rest remained locked with no release date, as the token traded about 89% below its high.
Who benefited
The Trump family, through DT Marks DEFI, is entitled to three-quarters of every dollar the project takes in from token sales. The private buyers, whoever they are, got tokens at a negotiated price without the public presale’s restrictions.
Who wanted something
In every documented case so far the large purchasers of Trump-family crypto have been people and funds with business before the government. They include Justin Sun, Gulf sovereign vehicles and a UAE fund. The company’s refusal to name these buyers means the public cannot check whether that pattern holds here.
Who lost out
Retail holders’ locked tokens were diluted by 5.9 billion new ones sold to insiders, and they cannot sell while the price falls. The company’s own investors were kept in the dark about who was being let in.
Why it matters
The public token sales were at least visible; this was a second, private channel for turning the president’s name into cash, with the buyers hidden. If the private buyers include foreign governments or people seeking favors, there is no way to know. The company declined to identify the buyers or the prices.
Sources Bloomberg Línea (Bloomberg News, Spanish edition)Unchained